Analyzing Conversion Metrics in Email Marketing Campaigns

Key Advantages of Utilizing the Email ROI Feature

Before diving into the feature's details, let's highlight some key benefits:

• Accurate Revenue Attribution: Understand precisely how much revenue each email campaign brings in, enabling better decisions and strategy adjustments.

• Improved Client Transparency: Present clear financial outcomes from email campaigns, building trust and enhancing client satisfaction.

• Adjustable Attribution Window: Customize the period for tracking conversions to align with diverse marketing goals and better understand customer behavior.

Detailed Instructions for Using the Email ROI Feature

Follow these steps to effectively leverage the Email ROI feature:

How to Access the Feature:

1. Open the Marketing section from the left-side menu.

2. Click on Emails, then navigate to Campaigns.

3. Press the three-dot icon next to the campaign you'd like to analyze.

Viewing Campaign Performance Data:

1. Open the Statistics option under your selected campaign.

2. Click on Load more statistics to see additional performance metrics.

Analyzing Revenue and Conversion Metrics:

• The Conversion section displays key indicators like Total Revenue Generated and Revenue per Receipt, giving a financial overview of your campaign's impact.

• For more details, explore the Ordered tab, which shows specific order information tied to your email contacts.

Customizing the Conversion Attribution Period:

The standard attribution window is 5 days, but you can modify this to a maximum of 60 days.

• Head to the Settings menu to change the attribution window and track conversions over a more suitable period.

Attribution Model Overview:

The CRM employs a Last Touch Attribution Model, meaning the most recent email interaction is credited with the sale before an order is made.

Real-Life Scenarios and Applications

Suppose you're launching a promotional email for a new product. By using the Email ROI feature, you can directly tie sales back to specific emails, providing a clear understanding of the campaign’s success. This knowledge allows you to refine your approach, ensuring improved ROI in future campaigns through optimized messaging and timing.

Common Issues and Frequently Asked Questions

• Q: Why is my revenue data missing?
  A: Check that your campaign is properly linked to your product sales and that the attribution window aligns with your sales timeline.

• Q: Can I monitor revenue across different campaigns?
  A: Yes, the CRM supports tracking revenue across multiple campaigns, but keep in mind that the Last Touch Model will assign the conversion to the most recent campaign interaction.