Guide: Timed Batch Delivery in Email Marketing

The Batch Delivery (Drip Mode) feature is a key strategy in email marketing that enables you to send campaigns in scheduled segments rather than blasting your entire audience simultaneously. This approach helps balance web traffic and prevents potential server overload.

Pre-Setup Requirements

Before setting up your batch email campaign, make sure to:

• Have an email template ready for the campaign.

• Verify the domain to ensure smooth email delivery.

How to Create a Batch Email Campaign

Follow these steps to successfully set up a batch email campaign:

Step 1: Initiate Your Campaign Navigate to the Marketing > Emails > Campaigns section, and click "New" to start a fresh campaign. 

Step 2: Choose Your Email Template Select the template for your campaign. You can preview the template to ensure it's suitable before proceeding. 

Step 3: Customize Your Content Enter the email builder to craft the content of your campaign. The tool is designed to be intuitive, offering features that are suitable for both beginners and experienced users. 

Step 4: Send or Schedule Your Email Once your email is ready, click the "Send or Schedule" button to continue. 

Step 5: Configure Sending Options

• Set a start date for the campaign.
• Specify the number of emails to be sent in each batch.
• Define the intervals for sending (in days, hours, minutes, or seconds).
• Deselect any days when emails should not be sent.
• Set specific start and end times.

Step 6: Add Sender and Subject Details

• Enter the sender email address.
• Specify the sender name, which will be visible to recipients.
• Create a compelling subject line (use AI suggestions if needed).
• Add a preview text for recipients to see alongside the subject line.

Step 7: Select Your Audience Choose the contacts to whom you want to send the campaign. You can target specific groups using Smart Lists or Tags. Additionally, you can decide whether to include contacts added after the campaign is scheduled. 

Step 8: Enable Click and UTM Tracking Activate click tracking to monitor which links in your email are clicked and how frequently. You can also enable UTM tracking to apply UTM parameters automatically to your links, which helps in tracking your campaign’s performance. 

Once all configurations are complete, click "Schedule" to finalize the campaign.

Key Considerations

• Double-check all campaign settings, including date, time, and time zone, before confirming.

• You can delete or reschedule the campaign up to one hour before the scheduled time.

• Utilizing batch sending helps manage web traffic efficiently, ensuring smooth email delivery while reducing server strain.

By following this guide, you can effectively create and schedule batch email campaigns, enhancing both the timing and performance of your email marketing efforts.