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            Breadcrumbing: Ad Manager x WhatsApp & Social Planner

            Modified on Fri, 17 Oct at 7:07 AM

            What’s New?
            • Introduced 
              inline ad creation breadcrumbs
               within 
              WhatsApp
               and 
              Social Planner
               modules to promote seamless ad creation directly from Ad Manager.
            • Added new 
              "Create Engagement Ad”
               and 
              “Run as Ad”
               buttons across respective modules to help users start ad campaigns with pre-filled data and fewer steps.
            • Implemented 
              redirect modals
               and 
              subscription gating
               to guide users through Ad Manager access and setup.
            • Enhanced onboarding for non-Ad Manager users by highlighting benefits and upgrade CTAs.
            How It Works
            1. WhatsApp > Create Engagement Ad
            • A new 
              “Create Engagement Ad” button
               is available beside the “
              Add Number
              ” button under 
              Phone numbers
               in the 
              WhatsApp > Numbers tab
              .
            image
            • When clicked:
            1. A 
              redirect confirmation modal
               appears and on clicking Continue, users are taken to 
              Ad Manager
              .
            image
            1. The 
              campaign creation modal
               opens with:
            • Objective pre-selected as “Engagement”
            • Destination set as WhatsApp
            • Users can then continue to configure creatives, audience and budget.
            1. If the user does not have Ad Manager activated:
            A 
            subscription prompt
             appears, showing benefits and an option to 
            Connect Ad Manager
            .
            1. Social Planner > Run as Ad
            • Added 
              “Run as Ad”
               as a contextual option across multiple Social Planner views:
            1. Planner View
               – accessible from the post’s three-dot (⋮) menu.
            image
            1. Content > Approval Tab 
              – appears in the post action menu for scheduled or pending approval posts.
            image
            1. Post Details Sidebar
               – visible near the post status badge (e.g., “Published” or “Scheduled”).
            image
            • Supported post statuses:
            1. Published, Scheduled and In Review
            • Supported platforms:
            1. Facebook
               and 
              Instagram
            • Flow:
            1. User clicks 
              Run as Ad 
              > 
              a redirect confirmation modal
               appears.
            image
            1. On clicking 
              Continue
              , users are redirected to 
              Ad Manager
               > Users can then select the ad platform (
              Google or Meta
              )
            2. Proceed to build their campaign with the 
              post’s media and caption pre-filled
               in the campaign setup modal.
            • Social posts containing only media (no caption) are still supported with ad text fields not pre-filled but editable.
            Why It Matters
            • Simplifies campaign creation
               by embedding ad entry points directly inside popular marketing and communication tools like Social Planner and WhatsApp.
            • Improves discoverability 
              of Ad Manager, showcasing its capabilities contextually.
            • Reduces steps for marketers by enabling 
              one-click transitions
               from organic posts or WhatsApp setups to paid campaign creation.
            • Helps drive 
              Ad Manager adoption
               by surfacing relevant CTAs and educational breadcrumbs where users are most active.
            Notes
            1. “Run as Ad”
               button on the social planner screen, supports only posts with statuses: 
              Published, Scheduled or In Review
              .
            2. Not
               available for 
              Recurring
               or 
              Draft
               posts.

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