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            Ad Manager: LinkedIn Ads Integration

            Modified on Fri, 3 Oct at 2:55 AM

            Summary:
            We’re thrilled to announce the launch of 
            LinkedIn Ads 
            inside Software Ad Manager
            Now you can connect your 
            LinkedIn Ad Accounts
             and build 
            Lead Generation
             and 
            Website Traffic
             campaigns directly within the software. With this addition, you can manage all three major ad platforms: 
            Meta, Google and LinkedIn
            , in one place.
            What's New?
            1. Connect Your LinkedIn Ad Account
            • Secure OAuth integration (LinkedIn Page must already be linked to your ad account on LinkedIn before connecting in the software).
            • Manage the connected ad account directly from 
              Ad Manager Settings
              .
            image
            image
            1. Campaign Hierarchy
            image
            • Campaign Group
              : top-level container (like Meta Campaign / Google Campaign).
            image
            • Campaign
              : targeting & budget layer (like Meta Ad Set / Google Ad Group).
            image
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            • Ad
              : creative layer (like Meta Ad / Google Ad).
            image
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            • Supports multiple campaigns under a group and multiple ads per campaign.
            1. Supported Objectives
            • Lead Generation
              : Use LinkedIn’s native Lead Gen forms with our brand-new accordion-style builder.
            • Website Traffic
              : Drive clicks with validated destination URLs.
            1. Ad Creation and Media types
            • Choose media type at campaign level: 
              Single Image, Single Video or Carousel
              .
            • Configure ad details: Introduction, description, headline, choose a CTA and mention the destination URL.
            • LinkedIn Lead Form (create or attach)
            • Carousel ads support 
              per-card headline + destination URL
              .
            • Live preview
               panel for 
              desktop and mobile feed
              .
            1. Audience Targeting
            • Mandatory
              : Geographic location.
            • Optional filters
              : Job Title, Industry, Company Size, Education, Skills, Seniority, Interests & Traits.
            image
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            • Advanced Logic
              :
            • Add up to 
              3 attribute groups
              .
            • OR logic
               within a group (e.g., Job Title = Manager OR Director).
            • AND logic
               between groups (e.g., Job Title = Manager AND Industry = Healthcare).
            • Support for both 
              Include
               and 
              Exclude
               attributes.
            1. Budget & Schedule
            • Define your 
              daily
               or 
              lifetime
               budget for your Campaign Group.
            • Optimisation
               modes: Maximum Delivery (default) or Cost Cap.
            1. Review & Publish
            • Final summary with campaign objective, budget, schedule and full ad preview.
            • One-click publish to LinkedIn Campaign Manager.
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            1. Performance Dashboard
            • New LinkedIn tab in Ad Manager statistics
            image
            • Metrics
              : Impressions, Clicks, CTR, CPC, CPM, CPL, Leads, Spend, Conversions.
            image
            • Drill-down: 
              Campaign Group > Campaign > Ads
               (with export and modifying column options)
            image
            How to Use?
            1. Go to 
              Ad Manager > Settings > LinkedIn > Connect Ad Account
              .
            2. Create a 
              campaign
               > 
              Select LinkedIn > Choose objective
               (Lead Generation or Website Traffic).
            3. Add ad creatives (image, video, or carousel) + headline + CTA + destination URL.
            4. Configure audience targeting with up to 3 layered criteria.
            5. Set budget and schedule.
            6. Review & Publish.
            7. Monitor performance in the Statistics dashboard with campaign group, campaign and ad-level drill-downs.
            Why It Matters
            Tapping into LinkedIn = 
            the world’s largest professional network
            With this integration, you can:
            • Capture 
              high-quality B2B leads
               with native LinkedIn forms synced straight to the software CRM.
            • Drive targeted website traffic from niche professional audiences.
            • Manage 
              Google, Meta, and LinkedIn Ads
               together without ever leaving the software.

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