Ad Manager: Google Ads Improvements

Modified on Thu, 1 May at 4:14 PM

What’s New?

We’ve significantly upgraded the Google Ads campaign builder within HL Ad Manager by adding support for better configuration options to give users more flexibility, control, and targeting capabilities. The updates include:

Support for up to 15 Headlines & 4 Descriptions
Keyword Match Types (Phrase, Broad, Exact)
Bid Strategy: Maximize Clicks with CPC(Cost Per Click) Cap
Gender and Age Targeting
Display Path Inputs for Cleaner URLs

How It Works:

Multiple Headlines and Descriptions

Users can now add
up to 15 headlines (30 char limit each)
and
4 descriptions (90 char limit each)
.
Defaults and mandatory: 3 headlines and 2 descriptions.
"Add Headline" and "Add Description" buttons allow dynamic addition.
New fields show remaining character count and can be removed (trash icon).
Validation ensures a minimum of 3 headlines and 2 descriptions
remain at all times.

Keyword Match Types

Each keyword now has a match type dropdown:

-
Broad (keyword)
-
Phrase (default: "keyword")
-
Exact ([keyword])

Applies to
positive and negative keywords
(limit: 40 each, 80 characters/keyword).
Keyword format updates live in UI and is stored accordingly in the backend.

Bid Strategy - Maximize Clicks

New bid strategy section under budget input.

Note: 
Other bid strategies to follow as other campaign objectives are added.

Default strategy:
Maximize Clicks
Optional toggle to set a
max cost-per-click (CPC)
limit to control spend.

Gender and Age Targeting

Users can now select
gender (Male, Female, Unknown)
and
age ranges (18–24 to 65+ and Unknown)
for precise audience targeting.
Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.

Display Path Inputs

Added
Display Path
fields under the Website URL section.
Display Path is
optional
, used to create a clean, user-friendly URL path on the ad.
Supports
two segments
(up to 15 characters each).
Tooltips explain usage and limits.

Why it Matters:

Enables advertisers to create
richer, more customized Responsive Search Ads
aligned with Google Ads' best practices.
Improves ad relevance and visibility
with tailored headlines, dynamic keyword targeting, and CPC control.
Simplifies targeting by offering demographic filters directly inside the platform.
Empowers users to visually control and brand their ad URLs using display paths.

Notes:

All enhancements are part of the
Responsive Search Ad
flow.
Keyword match type formatting is automatically applied and validated.