Understanding and Handling Email Bounce Suspensions

What Are Email Bounces?

Bounces happen when emails fail to reach the recipient’s inbox. They are categorized into two types:

• Hard Bounces: These occur when an email address is invalid, incorrect, or no longer exists.

• Soft Bounces: These are temporary issues, such as a full inbox or problems with the recipient's email server.

Reasons for Account Suspension

An account may be suspended if the bounce rate exceeds the acceptable limit, typically less than 5%. A high bounce rate can result from sending emails to invalid addresses or poor email practices that trigger spam filters. Keeping a bounce rate between 0% and 3% is considered optimal for healthy email campaigns.

Steps to Resolve Hard Bounces and Reactivate Your Account

If your account is suspended due to excessive bounces, you can follow these steps to address the issue:

1. Review Recent Email Campaigns: Go over recent messages, campaigns, and workflows to identify potential issues.

2. Pause All Email Sending Activities: Temporarily halt all campaigns, automated workflows, and bulk emails.

3. Validate Your Contact List: Ensure you are only emailing valid and active addresses.

4. Provide Opt-In Evidence: Respond to the suspension notice with proof of recipient consent, such as opt-in confirmations or examples of unsubscribe options in your emails.

Upon completing these steps, the support team will help you restore your account.

Tips to Prevent Future Suspensions

To avoid similar issues in the future, consider adopting these best practices:

• Regular Email List Validation: Routinely check and validate your contact list to ensure all addresses are active and correct, which helps reduce bounce rates.

• Use a Dedicated Domain: Sending emails from a dedicated domain can improve your deliverability and sender reputation.

• Align Sender Email with Domain: Make sure the sender’s email address matches the dedicated domain to prevent your messages from being marked as spam.

• Send Emails in Small Batches: Breaking up email sending into smaller batches can help you monitor and control your bounce rate more effectively.

• Implement Double Opt-In: Ensure your contacts explicitly confirm their subscription to reduce the chance of emails bouncing.

• Include Easy Opt-Out Links: Always provide recipients with a clear and simple way to unsubscribe from your emails. This is not only a good practice but also a legal requirement in many places.

By following these guidelines, you can maintain a healthier email campaign and reduce the risk of account suspensions due to bounce rates.