Introduction to Order Bumps

An order bump is a technique used in sales where an additional complementary product or service is presented to the customer during the checkout process. This approach increases the total purchase value without the need for additional marketing efforts to attract new customers.

Steps to Implement an Order Bump

1. Access Your Sales Funnel: Begin by navigating to the funnel where you plan to add the order bump, whether it’s for a digital product like a newsletter or another service.

2. Create or Modify the Order Bump Product: In the CRM, go to the 'Payments' section and select 'Products'. Here, you can either create a new product or update an existing one to serve as the order bump. For example, if you are offering a digital newsletter, the order bump could be a printed version sent by mail.

3. Set Product Pricing and Details: Assign an appropriate price to the order bump and ensure the correct categorization (e.g., label it as a physical product if it's a printed newsletter). Clear product names and descriptions are essential for proper identification.

4. Include Product in Funnel: Return to your funnel setup and add the newly created or updated product as an order bump. In the advanced settings, select the product and mark it as a 'Bump Product' to ensure it appears during checkout.

5. Adjust Order Bump Settings: In the order form's advanced settings, activate the order bump feature and choose your product. Customize the message to clearly communicate the added value to potential customers.

Maximizing Order Bump Effectiveness

• Product Relevance: The order bump should complement the main product to increase the likelihood of purchase.

• Clear Value Proposition: Ensure the customer understands the added benefits of purchasing the bump product.

• Attractive Pricing: Set a price that makes the order bump an easy, compelling choice for customers.

Troubleshooting Common Problems

• Order Bump Not Visible: Double-check that the product is properly marked as a 'Bump Product' and the order bump feature is turned on in the funnel settings.

• Wrong Pricing or Product Info: Review the details in the 'Payments' section and verify they match the funnel display.

Common Questions about Order Bumps

• Can I include more than one order bump in a funnel? It is generally recommended to offer only one order bump to avoid overwhelming customers and decreasing the offer’s effectiveness.

• Are order bumps suitable for digital products? Yes! Order bumps work well for both physical and digital products, as long as they provide additional value connected to the main offering.