Adding a Button Element

Inserting a CTA Button

Studies indicate that adding a Call-to-Action (CTA) button to your emails can significantly enhance your conversion rate. Using the CRM, you can easily include a clickable button that links directly to a specified URL.

This feature helps encourage your audience to take specific actions, such as visiting your website, downloading materials, or making purchases. By leveraging this tool, you can boost engagement and optimize the effectiveness of your email marketing efforts.

To add the button element, simply drag and drop it into your email template.

Personalizing the Button Appearance

Once you've placed the button, click on the pencil icon to access the customization options. Start by entering the text for your button, then adjust the typography settings such as font style, size, boldness, italics, or underlining.

From the dropdown menu, select the button's function—whether it will link to a URL, initiate an email, download a file, or dial a phone number. You can align the button to the left, center, or right, or enable the full-width toggle to stretch the button across the email.

To make your button visually appealing, use the color picker to choose a hue from the available palette, or enter a custom color code for more precision. You can also adjust the button’s corner radius using either the slider or by inputting a specific number, allowing you to control how rounded the button's edges appear. Lastly, fine-tune the button's padding (top, bottom, left, and right) to ensure it fits seamlessly within your email design.

Now, your button is ready for full customization to enhance your email campaign’s impact!