Guide to Sending RSS Email Campaigns

Overview

RSS, which stands for Really Simple Syndication, is a valuable resource for business owners who want to deliver updates and blog content efficiently through email. Instead of sending individual emails for every new post, RSS lets you compile updates into regular newsletters. This guide provides step-by-step instructions on how to set up and automate RSS email campaigns for optimal effectiveness.

What is RSS in Email Marketing?

Really Simple Syndication (RSS) is a method that streamlines the way users receive updates from websites. In email campaigns, RSS allows you to design your content using templates and schedule its delivery based on your preferred timing—whether it’s daily, weekly, or another interval.

Getting Ready for RSS Campaigns

Before you begin, ensure that:

• Your email template is designed and ready to go.

• Your domain has been verified for sending emails.

How to Build an RSS Email Campaign

1. Initiate a New Campaign Access the Emails section under Marketing in your CRM. From there, click on the "New" option at the top right. 

2. Pick a Template Select a template for your email campaign. You can use the preview function to make sure it fits your needs. 

3. Customize Your Email Design Enter the email builder to create your content. Add images, text, and design elements to make the email visually engaging and informative. 

4. Set Up Delivery or Scheduling Once your email is ready, hit the “Send or Schedule” button to move forward. 

Checklist Before Sending

Ensure the following are complete before launching your campaign:

• RSS Feed URL: Enter your RSS feed’s URL.
• Delivery Schedule: Select the frequency—daily, weekly, or monthly.
• Time Settings: Set the time for sending the email, and exclude any days you don’t want the campaign sent. 

Adding Sender Details and Subject

To finalize your setup:

• Input the email address that will appear as the sender.
• Enter the display name for your recipients to see.
• Create a subject line that will grab attention (AI tools can help with this).
• Write a short preview text to give a glimpse of the email content.

Finalize Audience and Schedule

Select the contacts or segment you want to send the campaign to. If using a dynamic list, you can choose to include new contacts that join before the scheduled send time. Once everything looks good, click Schedule to queue the email for delivery. 

Key Considerations:

• Double-check all details, including time zone, date, and time, before scheduling.
• Options are available to pause, reschedule, or delete your campaign, but changes must be made at least one hour before the scheduled send time.