WhatsApp: Messaging Limits and Message Links

Modified on Wed, 7 May at 5:24 PM

We are excited to roll out a powerful set of feature under WhatsApp! This release brings greater transparency, control, and usability for businesses managing their WhatsApp Business Accounts (WABAs). From monitoring your messaging limits to creating shareable WhatsApp message links, we’re giving you everything you need to engage customers more effectively.

What’s New?

1. Messaging Limit Visibility + Steps to Increase

A new tabbed UI has been introduced under the "Manage" section for each connected WhatsApp phone number. You can now view your current WhatsApp messaging limit and see actionable steps to increase it, directly within the WhatsApp Settings page.

Tiers shown: 1,000, 10,000, 100,000, and Unlimited (with current tier highlighted).

See what’s required to level up, such as:

Initiating conversations with X unique customers in 7 days.
Waiting 24 hours after reaching the above milestone.
Maintaining a high or medium quality rating.

2. Messaging Links & QR Codes

Easily generate click-to-chat WhatsApp links and QR codes with pre-filled messages, so your customers can quickly start a WhatsApp conversation with you. Great for lead generation and offline campaigns!

Customize the pre-filled message
Share the short link directly or embed the QR code in print or digital assets.
Example use case:
"Hi, I’m interested in getting more leads and growing my business.”

How it Works?

Manage Phone Numbers:

Go to Settings > WhatsApp
Under each connected phone number, click Manage

Tabs Overview:

Insights: View your messaging limit and steps to increase it.
Profile: Update business name, vertical, website, and other details.
Message Links: Create WhatsApp message links with pre-filled text and QR codes.

Business Benefits:

Unlock Higher Messaging Tiers: Follow clear steps to move from 1,000 → 10,000 → 100,000 → Unlimited messaging limits.
Real-Time Visibility: Stay informed of your account’s quality rating and usage thresholds.
Better Lead Capture: Share message links or QR codes in your campaigns and allow customers to reach you on WhatsApp instantly.
Fewer Support Tickets: Access Meta’s guidelines directly to reduce guesswork and support escalations related to messaging limits.

Messaging Limits

Messaging limits are the maximum number of business-initiated conversations (conversations opened as a result of sending a marketing, utility, or authentication template to a WhatsApp user) a business phone number can open in a 24-hour moving period.

Business phone numbers are initially limited to 250 business-initiated conversations in a 24-hour moving period, but this limit can be increased.

Increasing Your Limit

Messaging limits can be increased to the following:

1k business-initiated conversations
10k business-initiated conversations
100k business-initiated conversations
An unlimited number of business-initiated conversations

You can increase your messaging limit to 1K on your own using the following methods. Higher limits, however, can only be achieved through automatic scaling, which happens after your limit has been increased to 1K.

Note that in order for your business phone number to be eligible for an increase, it must have a connected status, and if your business phone number has a low quality rating, it may continue to be limited to 250 business-initiated conversations until its quality rating improves.