Mailgun - Overview

Modified on Tue, 8 Oct at 12:08 PM

What is Mailgun?

Mailgun is a third-party service used to send emails in bulk. Similar to how Twilio is used to send text messages and calls. For new onboarding users, you will be using LC email by default, which operates under the platform's Mailgun account.

How much will Mailgun cost?

Mailgun's Foundation plan starts at $35/month. Learn more about Mailgun pricing here.

What domain should I use?

We recommend using a subdomain with Mailgun, like "mg.mydomain.com". By using a subdomain, you will be able to send emails from your root domain, e.g., "you@mydomain.com".
If using a subdomain, please ensure that you configure MX records for the subdomain to optimize email delivery. This is configured within your Mailgun account.

Note: You can only add domains you own. You will need to update the domain's DNS records to verify that you are an authorized owner or sender for this domain.

There are two different ways to set up Mailgun with the software:

	Pros	Cons
1. One Sub-domain You can set up one sub-domain in Mailgun for your domain and use that same sub-domain for email sending across all of your client accounts in the platform.	>Easy setup – only need to set up one subdomain for your domain which you already have access to. >Emails are white-labeled to your domain, or you can buy a generic domain to avoid displaying any branding.	If your domain gets disabled (e.g., due to a bad score from high bounce rates), email will stop working for all of your clients since all their accounts are powered by the same domain. Solution: Avoid sending spammy emails to poor email addresses. :-)
2. Multiple Sub-domains You can set up a subdomain in Mailgun for each of your client's domains and use that subdomain for sending from their specific account. Once you set up a unique domain/subdomain for each client, you can capture cold inbound emails.	>Emails are white-labeled per the client domain. >If a client's domain gets disabled, email only goes down for their specific account.	Difficult setup – time-consuming having to set up a subdomain for all of your clients and gaining access to each of their domains.