Comprehensive Evaluation of Email Campaign Risk

The Email Campaign Risk Evaluation feature is crafted to fine-tune your email marketing efforts. Leveraging Bulk Verification, it scrutinizes your imported contact lists and offers in-depth insights into potential risks and deliverability issues. By using this feature, you can significantly lower bounce rates and enhance the success of your email campaigns.

This advanced tool is invaluable for those looking to optimize their email strategy. It carefully analyzes imported contact lists and delivers a detailed overview of both the deliverability and risk factors associated with the email addresses.

In-Depth Risk Analysis with Bulk Verification

The system employs cutting-edge Bulk Verification technology to assess your contact list. Email addresses are divided into four categories: Deliverable, Undeliverable, Catch-All, and Unknown. Additionally, these categories are assigned risk levels: High, Medium, Low, and Unknown. This allows for a comprehensive breakdown of your list's deliverability prospects.

By identifying problematic addresses, the system not only provides useful data but also enhances your strategy by reducing the likelihood of bounced emails and helping avoid blocks on your email-sending capabilities. For those not already using email verification, it will recommend enabling this feature, further improving your campaign’s effectiveness.

In short, this feature acts as a strategic ally, ensuring that your emails are consistently delivered to your intended recipients, resulting in more effective campaigns.

? Important Notes:

• For LC Email Users: The Bulk Verification feature is only available to those who haven’t enabled individual email validation.

• For Agencies: This feature is specifically designed for agencies using LC Email for their clients.

How the Process Works

After importing a CSV file to your CRM, if your sub-account uses LC Email SMTP and hasn't yet enabled the email validation feature, the system will automatically analyze the imported contacts. Following this, a popup will appear, and an email will be sent to your team detailing the risk levels associated with the imported email addresses, encouraging you to activate the Email Verification feature.

• High Risk (Deliverable < 90%): An error notification will be sent both via email and displayed prominently in the system to alert the agency and sub-account of the risk.

• Moderate Risk (Deliverable 91% to 95%): A warning will be displayed, signaling potential issues.

• In-App Guidance: Both agency and sub-account users will be provided with instructions to enable email verification.

Risk Evaluation Dashboard

Within the Risk Evaluation tab, located under Settings > Email Services > Risk Assessment, you can track the risk analysis of previously imported email addresses. This dashboard provides an overview of your email verifications and results.

• Records: Displays the number of verification records.

• Date Range: Shows the time frame for which records are displayed.

• Import Name: Lists the unique name of each verification job, pulled from Bulk Actions.

• Created At: Shows the exact date and time of completion for each job.

• No. of Emails: The total number of email addresses in the verification job.

• Deliverable (%): The percentage of emails verified as valid.

• Undeliverable (%): The percentage of invalid or unreachable email addresses.

• Unknown (%): The percentage of emails whose status could not be determined.

At the bottom of the page, you will find pagination controls that allow you to navigate through your records.

Frequently Asked Questions (FAQs)

What does the Deliverable percentage represent?

The Deliverable percentage indicates the proportion of emails that were confirmed as valid and reachable. It's calculated by dividing the number of valid email addresses by the total number of addresses in the job and multiplying by 100.

How is the Undeliverable percentage determined?

This figure represents the percentage of email addresses found to be invalid or unreachable. The calculation involves dividing the number of undeliverable addresses by the total number of emails in the batch and multiplying by 100.

What is the significance of the Unknown percentage?

The Unknown percentage shows the share of email addresses whose deliverability could not be definitively confirmed. It's calculated by dividing the number of emails with unknown status by the total number in the job and multiplying by 100.

Why is the Import Name important?

Each import job is assigned a unique name to help you track and differentiate between batches of email addresses that have undergone verification.

How can I use the "Created At" column?

This column shows when each job was completed, helping you track the sequence of your email verifications and monitor progress over time.

Common Concerns and Recommendations

Why aren't all email addresses verified?

Some addresses may be unverified due to server restrictions, privacy settings, or other technical reasons. These are categorized as 'Unknown.'

What should I do if an email server doesn't respond?

If a server doesn’t respond, the email will be marked as 'Unknown.' You can try re-running the verification later or contact Support for assistance.

What steps should I take after receiving the Risk Evaluation report?

After reviewing the report, it's best to remove or re-verify any email addresses marked as Undeliverable or Unknown before sending out any campaigns. This ensures better deliverability and reduces bounce rates.

How often should I verify my email lists?

It’s advisable to verify your lists before any significant email campaign to ensure that your data is accurate and up-to-date.

Why do different batches show varying Deliverable, Undeliverable, and Unknown rates?

Each batch may contain email addresses from different sources or time periods, which can affect the deliverability outcomes. Older lists may have more undeliverable addresses than newly collected ones.

Can I re-run verification for a batch?

Yes, you can re-run verification, especially if you had a large number of Unknown results, which may have been caused by temporary server issues.

How does verification benefit my overall strategy?

Verifying your email list improves deliverability, protects your sender reputation, and increases the effectiveness of your marketing campaigns.

Is the verification process secure?

Yes, the email verification process is conducted over secure channels, ensuring that the data is handled with care according to privacy policies.