When building workflows in Shopify, you'll come across a specialized set of triggers known as Shopify Triggers. These include three primary options: Checkout Abandoned, Order Created, and Order Fulfilled. These triggers are integral for automating key aspects of your e-commerce operations, such as following up on incomplete purchases, managing new orders, and confirming the completion of order shipments.
Checkout Abandoned
The Checkout Abandoned trigger targets customers who have shown interest in your products by adding them to their cart but did not complete the purchase. This trigger allows businesses to reach out to these potential customers, providing reminders, special offers, or addressing potential barriers that may have prevented them from buying.
Order Created
The Order Created trigger is designed to initiate a sequence of actions as soon as a customer successfully places an order on your Shopify store. By utilizing this trigger, businesses can automate tasks such as sending order confirmation emails, adjusting stock levels, and beginning the shipping process.
Order Fulfilled
The Order Fulfilled trigger activates a series of automated actions once an order has been successfully fulfilled in your Shopify store. This includes sending delivery confirmations, requesting customer reviews, and launching post-purchase marketing efforts.
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