We’re bringing even more conversations into one unified inbox.
With this update, Comment Management now supports Threads, allowing you to view, manage, and reply to Threads comments directly from Social Planner.
No more switching between platforms stay on top of your Threads conversations alongside all your other social engagement.
What’s new
- Manage Threads Comments in One Place
View and reply to Threads comments directly from Social Planner without leaving your workflow.
- Rich Reply Support
Respond to Threads comments using supported native capabilities, including:
- Text
- Images
- Emojis
- Location attachments
- Real-Time Comment Sync
Comments stay synchronized with Threads using webhook-based updates, ensuring you always see the latest conversations.
- Unified Engagement Inbox
Threads is now supported alongside:
- TikTok
- Communities
- Bluesky
Manage conversations across all supported platforms from a single inbox.
How to use this feature
- Go to Marketing → Social Planner → Comment Management
- Select your Threads account
- Open the Comments tab
- View and reply to comments directly from the unified inbox
Why it matters
- Manage Threads conversations without switching platforms
- Respond faster from a centralized inbox
- Maintain consistent engagement across multiple social channels
- Improve team productivity with a unified comment management experience
Notes
- Existing Threads users must reconnect their account once to enable the additional permissions required for Comment Management
- Comments are synchronized for near real-time updates
- Rich replies support text, images, emojis, and location attachments based on Threads platform capabilities
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