What it does
With one toggle, the Platform automatically blocks
marketing/promotiona
l SMS/MMS that are to Texas recipients or sent from Texas area-code numbers
across Workflows, Bulk Send, and other automations
—no rebuilds needed.Where to find it
Settings → Phone Numbers → Additional Settings → SMS Compliance → Texas SMS Safeguard
Why this helps
Reduces risk under Texas SB 140 for marketing messages.
What’s allowed (and why)
- 1:1 SMS in Conversations- allowed because the law permits contact withexisting customers/established relationships; this is genuine one-to-one service communication.
- OTP/2FA & essential notifications(password resets, appointment reminders, order/shipping updates) - allowed because SB 140 regulatesmarketing/solicitation, not purelynon-marketing servicemessages.
What you’ll see when blocked
A one-line notice on the send surface:
“Blocked by Texas SMS safeguard (to TX or from TX number).”
Tips
- Keep Contact State/Region accurate; area codes help but numbers can be portable.
- This feature supports your compliance program; it isn’t legal advice—please confirm your approach with counsel.

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