Texas Mini-TCPA (SB 140) — SMS Now Covered (Effective Sept 1, 2025)

Modified on Fri, 5 Sep at 6:03 AM

TL;DR
Texas amended Chapter 302 to include 
text messages
. If you send marketing SMS 
to Texas residents 
or
 from Texas
, you may need to 
register with the Texas SOS
post a bond
, and follow added rules. Penalties and private-lawsuit exposure increase after 
Sept 1, 2025
.
Quick actions (recommended):
  • Watch: Set up “Texas Mode” for Workflows & Bulk Blasts
What’s changing
  • SMS/MMS now covered 
    under Texas telemarketing law.
  • Registration + $10,000
     security
     (bond/LOC/CD) may apply; 
    $200 filing fee; annual renewal
    .
  • Higher legal risk
    : stiffer penalties & easier private actions.
Who’s affected
-“Sellers” and “telephone solicitors” sending marketing SMS:
  • TO
     Texas residents (wherever you’re located), or
  • FROM
     a Texas location (whoever you message)
What to do in the Platform (before Sept 1, 2025)
  1. Review audience & location
     (TX recipients or sending from TX).
  2. Segment wisely
     (optionally exclude TX numbers if you won’t take on registration—doesn’t help if you’re located in TX).
  3. Strengthen consent 
    (provable opt-in).
  4. Enable “Texas Mode” guardrails 
    (as shown in the Loom): registration verified, consent present, DND off, send only 
    8am–9pm recipient local time
    .
  5. Talk to counsel
     about exemptions/registration.
Legal note:
For educational purposes only; not legal advice. Consult your attorney.

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