Ad Manager: Image assets for Google Ad Campaigns

Modified on Tue, 23 Sep at 3:53 AM

What’s New?

You can now add image assets
 to your Google Search Ad campaigns. These images appear alongside your text ads across Google surfaces like Search, Display and YouTube
, helping capture attention and improve click-through rates.

How It Works:

In the campaign builder, upload up to
20 images
as additional ad assets.
Supported formats:
JPG, PNG
.
Aspect Ratios:
Square (1:1) and Landscape (1.91:1
).
File size limit:
5MB
per image.
Google automatically processes and displays the most relevant images for each ad placement.
Clear error messages will guide you in case of policy or aspect ratio issues.

Why It Matters:

Makes your ads more engaging and visually appealing.
Provides better coverage across different Google networks.
High-quality, relevant images can improve ad performance and CTR.
Built-in guidelines reduce policy violations and publishing errors.

Notes:

Recommended: Add at least
2–3 images per aspect ratio
for better ad coverage.
Avoid excessive text overlays, watermarks, gifs or misleading content.
Only
1:1 and 1.91:1 ratios are supported
, uploading unsupported ratios will result in asset failures with an error shown for the same.
Failure of individual images will not cause the entire campaign to fail, i.e. text ads will still publish successfully.