Trigger/workflow - Email/SMS Notifications to Client/Yourself (New Lead)

Modified on Sun, 20 Oct at 4:08 PM

How to send internal notifications for workflows:

Set up a new workflow:

Click on Start from scratch

Start from scratch


Click on Create workflow

Create workflow

Workflow configuration


Once you configured the workflow trigger:


Click on Add your first Action

Add your first Action


Click on Send Internal Notification

Send Internal Notification


Choose the type of notification:

Choose Notification Type

  • Email notification

Email notification



Internal notification:

Internal notification


SMS notification

SMS notification



Rate limiting on Workflow Notifications

We have added Rate Limiting for Internal Notification action of workflows.

The current rate limits are:

  • 500 notifications / 5mins for each user (Per workflow)

  • In the case of email, it’s 500 notifications per 5 mins, per user email

  • In the case of SMS, it’s 500 notifications per 5 mins, per user's phone

  • In the case of in-app notifications, it’s 500/5mins per user Id

We will skip any notifications that are sent after breaching this limit.



Why was this done, and how will this help?

Because no limit was enforced, there were several updates made to a specific conversation of a user. Let’s say you put 300k contacts into a workflow. And in the internal notification, you are sending a mail to a particular user (in most cases, we have seen customers set up to send a notification to themselves). Now this particular user’s mail will get 300k emails. Because of this, the conversation of this user will be updated 300k times, within a few seconds/minutes. This introduced an overall delay in processing workflow actions. The rate-limiting should have good gatekeeping for these events and also prevent customers from sending bulk emails to a particular user.


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