Choosing the Right Image and Video Formats for Social Media Marketing

Modified on Fri, 13 Sep at 2:21 PM

To execute a successful content marketing strategy, it’s crucial to understand the optimal formats and posting frequency for your images and videos. Here's a breakdown of the best image sizes across various social media platforms:

Image Guidelines

Platform	Supported Formats	Max File Size	Aspect Ratio & Resolution	Recommended No. of Images	Multimedia Support
Facebook (Pages & Groups)	PNG, JPG, GIF	10 MB	Ideal: 1280x1080 pixels; Minimum: 600x315 pixels	Unlimited (Max of 10 recommended)	Not supported
Instagram (Business Profile)	PNG, JPG	8 MB	Square: 1080x1080; Portrait: 1080x1350; Landscape: 1080x566	Up to 10 images	Multimedia posts are allowed (images and videos combined)
LinkedIn (Profiles & Pages)	PNG, JPG, GIF	8 MB	Max: 6012x6012 pixels	Max of 9 images	Not supported
Twitter	PNG, JPG, GIF	5 MB	Ideal: 1280x1080 pixels	Max of 4 images	Not supported
TikTok	-	-	-	-	-
Google My Business (GMB)	PNG, JPG	10 MB	Must exceed 250x250 pixels	1 image	Not supported

Instagram Story & Reels

Instagram Story
- Image Format: JPEG
- Max Size: 8 MB
- Image/Video Count: Up to 10 images or videos
- Video Format: MOV/MP4
- Max Video Size: 100 MB
- Duration: Minimum 3 seconds, Maximum 30 seconds
- Resolution: 1920px wide
Instagram Reels
- Video Format: MOV/MP4
- Max Size: 1 GB
- Duration: Between 3 seconds and 15 minutes
- Resolution: 1920px wide
- Thumbnail: All formats supported
- Max Thumbnail Size: 8 MB

General Notes

Multimedia posts (combining images and videos) are available for some platforms.
Experimenting with various content types helps in identifying what resonates best with your audience.
Default image sizes that work well across platforms:
- Landscape: 1024x512 pixels
- Portrait: 800x1200 pixels

Video Posting Guidelines

Platform	Supported Formats	Max File Size	Duration	Aspect Ratio	Recommended No. of Videos	Multimedia Support
Facebook (Pages & Groups)	MP4, MOV	1 GB	Between 1 second and 20 minutes	Between 16:9 and 9:16	1 video	Not supported
Instagram (Business Profile)	MP4, MOV	100 MB	Between 3 and 60 seconds	Aspect ratio between 4:5 and 16:9 (up to 1920px wide)	Up to 10 videos	Multimedia posts are allowed
LinkedIn (Profiles & Pages)	MP4, MOV	200 MB	3 seconds to 30 minutes	Between 1:2.4 and 2.4:1	1 video	Not supported
Twitter	MP4, MOV	512 MB	Between 0.5 and 140 seconds	Aspect ratio between 1:3 and 3:1	1 video	Multimedia posts allowed
TikTok	MP4	50 MB	Between 3 and 60 seconds	540px resolution	1 video	Not supported
Google My Business (GMB)	-	-	-	-	-	Not supported

This guide provides essential image and video specifications for different social media channels, ensuring your content is displayed optimally and engages your audience effectively.