Resolving Issues in A2P Messaging Registration

Overview of the A2P Messaging Setup

Application-to-Person (A2P) messaging refers to sending text messages from an app to a user, requiring the proper registration of the sender's number. This registration process is overseen by telecom carriers and service providers to maintain compliance and prevent abuse. The CRM system itself doesn't review these applications but provides necessary instructions to guide users through the process.

Typical Reasons for A2P Registration Rejections

• Missing Opt-In Documentation: Failure to provide a valid opt-in form, terms, conditions, or a privacy policy.

• Prohibited Business Use: Certain industries, such as cannabis or specific campaigns, are not permitted under U.S. law and are likely to be rejected.

• Unmodified Business Examples: Submitting examples without customizing them to reflect your company's unique details may lead to rejection.

• Incorrect Business Information: Providing incorrect or mismatched details, such as an invalid EIN number or incorrect company details, can result in registration failure.

• Inactive or Broken URLs: Ensure all provided links (e.g., your website, privacy policy, terms) are active and accessible. Broken links can cause automatic rejection.

Steps to Resolve A2P Registration Failures

1. Fix Opt-In Information: Ensure your website is active and includes a proper opt-in form. This form should clearly display terms and conditions and the privacy policy, with checkboxes for user consent, including one for opting into communication. One checkbox should remain optional to meet compliance.

2. Avoid Restricted Use Cases: Check the latest legal and regulatory guidelines to confirm that your business or campaign does not fall into a prohibited category.

3. Tailor Submitted Examples: Customize the provided examples with your actual business details, including name and contact information, to ensure accuracy and avoid rejections.

4. Correct Business Details: Verify that all submitted details, including your EIN number and the authorized representative's phone number (which should be a personal cell number, not a virtual service), are accurate.

5. Test All Links: Make sure that all provided links, including your website, privacy policy, and terms and conditions, are functional and accessible. Broken links can lead to rejection.

FAQs on A2P Registration

• How can I generate a privacy policy or terms and conditions?
  It's advisable to consult a legal professional to draft these documents, but platforms like Termly, Rocket Lawyer, and Terms Feed offer templates. Some users may also use AI tools like ChatGPT to create drafts, though legal verification is highly recommended.

• How do I include terms and conditions in forms?
  You can easily add terms and conditions to your forms within the CRM. Just remember to update these fields with your specific business policies and details.

• How do I set up an opt-in checkbox?
  Add a custom checkbox field to collect promotional opt-ins. This helps ensure compliance and minimizes the chances of users unsubscribing later.