Connecting Your TikTok Ads to CRM

Easily collect leads from TikTok by connecting your TikTok Ads account to your CRM. This tutorial will guide you through integrating your TikTok business account and setting up lead workflows.

How to Set Up TikTok Integration

Follow these step-by-step instructions to connect your TikTok business account with your CRM platform.

Connecting Your TikTok Business Account

Navigate to your CRM's integration area and hit the “Connect” button for TikTok. You’ll then see a pop-up to either sign in or create your TikTok business account.

Using LeadConnector for Setup

When connecting via LeadConnector, confirm that all required permissions are enabled by selecting the “Confirm” button.

Selecting Your Advertiser Account

In case you handle multiple advertiser accounts, choose the appropriate one from the dropdown list.

Verifying Advertiser Account Selection

After selecting the right advertiser account, the window will automatically close, confirming the connection with LeadConnector.

TIP: If there’s only one advertiser account linked, it’ll be picked by default. You can modify this by selecting “Change Advertiser Account” later.

Mapping TikTok Form Fields

Once the TikTok business account is connected, head to the form mapping section. Here, you’ll find a list of all created forms and pages on TikTok.

Mapping TikTok Data to CRM Fields

Use the “Map Fields” button to assign the TikTok form fields to CRM fields. Don’t forget to hit “Update” to ensure that your changes are saved and implemented.

IMPORTANT: TikTok Lead Ads currently do not support multi-select options.

Adding Custom Fields for TikTok Forms

After mapping fields, proceed to the “Custom Fields” section under settings. You can add fields such as text, large text, numbers, phone, monetary, single options, and dates to TikTok Lead Ads.

Verifying Lead Submission

Once your TikTok account is connected, head to the “TikTok Form” area, submit a form, and verify if the leads appear in your CRM.

Create a TikTok Lead Generation Workflow

Once your field mapping and custom fields are in place, go to the “Workflow” section in Automation to start building your TikTok Lead Ads workflow.

Initiating a Workflow Trigger

The first step in creating a workflow is setting up a Contact trigger.

Adding Workflow Logic

As you configure the workflow, make sure the trigger is "Contact Created" and include an "if/else" condition to check if the "Source" field is set to TikTok.

REMINDER: The “Source” field is case-sensitive, so always use the exact format "TikTok".