Guide to Setting Up Conversion Tracking in Google Ads via Workflows

This tutorial will guide you through the process of establishing conversion tracking in Google Ads, enabling you to monitor key actions on your website and optimize your digital advertising campaigns.

Step 1: Sign In to Your Google Ads Account

Begin by logging into your Google Ads account. If you haven’t created one yet, you’ll need to sign up.

Step 2: Navigate to Tools and Settings

Once logged in, head to the menu and click on "Tools and Settings." 

Step 3: Access the Conversions Section

In the "Tools and Settings" menu, find and select "Conversions." 

Step 4: Initiate a New Conversion Action

Click on "ADD CONVERSION ACTION" to begin setting up a new conversion. 

Step 5: Select What to Track

Determine what specific action you want to track. This could include actions like page clicks or phone calls generated from your ads. Choose the option that aligns with your tracking needs. 

Step 6: Define Your Conversion Goals

Here, you will configure the specific settings for your conversion tracking:

• Goal Type: Select "Imported Lead."

• Conversion Name: Assign a name to this conversion action (make sure to remember this name for future steps).

• Value Assignment: Decide whether to attribute a value to the conversion.

• Counting Method: Typically, count each conversion once.

• Conversion Window: Set this to 90 days.

• Attribution Model: Choose "First Click." 

Step 7: Open Your Workflow

Navigate to the workflow where you want to implement conversion tracking.

Step 8: Integrate a Google Ads Step

Within your workflow, add a step labeled "Add to Google Adwords."

Step 9: Set Up the Conversion

For the conversion type, choose "Other," and enter the exact conversion name you set earlier.

Step 10: Save and Deploy

Save your workflow and publish it. This ensures that your conversion tracking is now operational. 

Important Considerations:

To send conversion data from your CRM to Google Ads, ensure that any contacts or opportunities generated in your CRM come through a web link with a Gclid parameter.

Note that it may take approximately 24 hours for conversion data to appear in your workflows and Google Ads.

And there you have it! You’ve successfully configured conversion tracking in Google Ads, allowing you to measure the effectiveness of your advertising efforts and refine your campaigns accordingly.