Improved Validation & Error Handling for Meta ad campaigns

What's New?

We’ve improved the campaign publishing experience for Meta campaigns in Ad Manager by introducing better validation and error handling before a campaign is published.

When users click Publish, Ad Manager now checks for key campaign setup issues and highlights errors that need to be fixed before the campaign can be submitted. This helps users identify missing or incorrect details earlier and reduces the chances of campaign publishing failures.

How It Works:

• When a user clicks Publish, a validation check runs before the campaign is submitted.

• If required information is missing or incorrect, the user will see an error indicator in the campaign builder. Clicking on the error helps the user navigate to the relevant section or field that needs attention.

• Errors are shown with clearer messaging so users understand what needs to be fixed.

• Campaigns with blocking errors will not be submitted until the issues are resolved.

• A publishing progress modal is shown while the campaign setup is in progress.

• Users can continue publishing in the background while the campaign is being processed.

• Success and failure messages have been improved to clearly communicate the final publishing status.

Why it Matters:

This improvement helps users avoid failed campaign submissions by catching important setup issues before the campaign is sent for review. It makes the publishing flow more reliable by:

• Helping users fix errors before publishing

• Reducing confusion around failed or incomplete campaign setup

• Making error messages easier to understand

• Preventing campaigns from moving forward with missing or invalid details

• Improving confidence while publishing Meta campaigns

Notes:

1. This enhancement is currently available for Meta campaigns only.

2. Google and LinkedIn campaign validation improvements will be out soon in the coming quarter.

3. Users may still see platform-level review outcomes from Meta after successful submission, as Meta continues to review campaigns for policy compliance.