What’s New?
We’ve added a new
EU Political Ads section
in the Google Ads
campaign builder flow, directly under the Geographic Location
settings.- Advertisers are now required to declare whether their campaign includes European Union political ads.
- A mandatory selection field (Yes/No) has been introduced.
- A “Learn More” link redirects users to Google’s official policy guidelines.
How It Works:
- While setting up a Google Ads campaign, navigate to the Audience Controlssection.
- Under Geographic Location, you will now see the new EU Political Adsfield.
- Choose one of the two options:
- Yes- if your campaign contains EU political ads.
- No- if your campaign does not contain EU political ads.
- This selection is mandatory before proceeding with campaign creation.
Why It Matters:
- Ensures regulatory compliancewith EU advertising laws.
- Protects accounts and advertisers from potential ad disapprovals or account restrictions.
- Aligns Platform Ad Manager with Google’s latest campaign creation requirements.
- Builds trust and transparencyfor political ad campaigns in the EU region.
Notes:
- This setting applies only to Google Ads campaigns.
- Campaigns without a declared option cannot proceed to publish.
- Compliance with political ad policies is essential for advertisers targeting audiences within the EU.
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