Upcoming SMS Pricing Changes – Effective September 12, 2025

Modified on Mon, 15 Sep at 4:53 AM
Overview
We’ve received updated outbound SMS pricing from our downstream carrier for select countries in EMEA and APAC
 regions. To ensure continued alignment with global carrier rates, these updates will go into effect on September 12, 2025
.
We’re committed to maintaining transparent, fair, and real-time pricing 
to support your messaging efforts at scale — while keeping you informed every step of the way.
What’s Changing?
The following countries will see updates to outbound SMS rates (in USD):
EMEA Region
Country Name
: Old Price
 → New Price
Netherlands
: $0.0966 → $0.1072
Denmark
: $0.0524 → $0.0592
Sudan
: $0.3680 → $0.4749
Qatar
: $0.2218 → $0.2634
Uganda
: $0.2631 → $0.3289
Croatia
: $0.1096 → $0.1379
Angola
: $0.1789 → $0.2588
Lesotho
: $0.3219 → $0.4123
Guinea-Bissau
: $0.3901 → $0.4722
Equatorial Guinea
: $0.1729 → $0.2705
APAC Region
Kyrgyzstan
: $0.3178 → $0.3852
What You Need to Know
These new prices will take effect starting September 12, 2025
No changes are needed on your part — updates will happen automatically
These changes only affect outbound
 SMS to the countries listed above
Messaging discounts between the US & Canada remain unchanged
Why This Is Happening
Our downstream carrier periodically adjusts international messaging rates based on a variety of factors, including changes in local telecom infrastructure, government regulations, and market costs.
We review every change carefully and only update pricing when it’s necessary to maintain a reliable and compliant messaging experience
. Keeping you informed in advance is part of our commitment to transparency and trust.
Thank You
We know changes in pricing can impact your planning — and that’s why we aim to communicate them clearly and proactively. If you’d like help understanding how this may affect your messaging usage or billing, our team is here to support you