We’ve made a series of backend improvements to make your Marketing Audit Reports more accurate, credible, and transparent. These updates ensure you can confidently share audits with prospects and use them as a stronger sales tool.
What’s New
1. Improved Website Chat Widget Detection
- Before: Many websites with chat widgets were not being detected correctly in audit reports, leading to false negatives.
- Now: With more advanced backend checks and expanded testing, chat widget detection is significantly more accurate.
- Impact: Accounts can now rely on audits to highlight whether or not prospects are engaging with customers through live chat — creating upsell opportunities when they aren’t.
2. Enhanced Techno Stack Accuracy: Improved detection for
- Google Tag Manager
- Google Analytics Pixel
- Google Ads Pixel
- Google Ads
Impact
: Audits now better reflect the actual marketing tools in place on a prospect’s site, helping you spot gaps and position your services effectively.
3. SEO Audit: Better GBP Category Matching
- Before: SEO Heatmaps sometimes used a different category than what was listed on the prospect’s Google Business Profile (GBP), creating mismatched results.
- Now: Heatmaps now pull directly from GBP categories with higher accuracy.
- Impact: You and your prospects see SEO results that match exactly how they’re represented on Google.
4. Online Reputation Scoring Update
- Before: Businesses with very few reviews (even if all 5-star) could receive a perfect 100% score.
- Now: Scoring logic has been updated so that low review volume is taken into account, preventing artificially inflated scores.
- Impact: Reputation audits now reflect a more realistic credibility picture, helping you have more authentic conversations with prospects.
5. Premium Report Tag Fix
- Before: Customers with active Premium Prospecting subscriptions sometimes didn’t see their reports marked as “Premium,” due to internal tagging logic.
- Now: All reports generated by Premium subscribers are consistently labeled as Premium.
- Additionally: A new Premium badge has been added to the internal Audit Report view for clarity (not shown in external PDF or shared reports).
- Impact: Eliminates confusion and ensures customers always see their Premium subscription value reflected.
6. PDF Export Reliability Improvements
- Before: In some cases, PDF exports of Audit Reports were getting stuck or timing out, especially for larger or premium reports with multiple sections.
- Now: We’ve optimized backend PDF generation and added better error handling. Exports now complete faster and are more reliable, with reduced failure rates.
- Impact: Customers can confidently export and share PDF reports with prospects without worrying about incomplete or failed downloads.
Why It Matters
- More accurate data = more credibility with prospects.
- Stronger sales narratives (e.g., missing chat widgets, no website, low review counts).
- Clearer subscription value with Premium tags fixed.
- More reliable report exports for client presentations.
These updates are already live. Run your next Marketing Audit Report and see the improvements in action!
Upcoming Next
- Website Hosting Audit Section: Check for non wordpress sites
- Multilingual Report Sharing & Export Report PDFs (13+ Languages supported)
- SEO Audit Section: Change default heatmap keywords, search radius & much more!
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