What’s New?
Businesses can now
automate actions based on coupon activity during checkout
and transactions using four new workflow triggers. These triggers let you build targeted, timely, and personalized automations whenever a coupon code is applied, redeemed, or expires.Here’s what you can set up:
- Coupon Code Applied- Trigger actions the moment a customer applies a coupon code at checkout, even if they don’t complete the purchase.
Example: Send a follow-up email offering an upsell or bonus if they complete their order within the next 24 hours.
- Coupon Code Redeemed- Trigger actions when a coupon is successfully used in a completed transaction.
Example: Notify your sales team when a VIP coupon is redeemed, or tag customers who use high-discount coupons for future marketing campaigns.
- Coupon Redemption Limit Reached- Get notified when a coupon reaches its maximum allowed number of uses, so you can take immediate action.
Example: Automatically deactivate or replace popular coupons and notify your marketing team to avoid overselling.
- Coupon Code Expired- Trigger actions when a coupon code reaches its set expiration date and becomes inactive.
Example: Send a reminder email to customers 24 hours before their coupon expires or inform your team so they can launch a replacement offer.
You can fine-tune each of these triggers using flexible filters like
coupon code, type, order value, coupon value, product in order, source, redemption count, product type (one-time vs subscription) and more
— giving you complete control over your coupon-based automations.What’s Next?
- Workflow Action > Generate Single Use Coupons - With triggers for coupons implemented, the next plan of action is to enable generation of coupons as an action in the workflow.
Where Can You Access This Feature?
Automation → Workflows → Create New Workflow → Add New Trigger
Visuals
All triggers
Coupon Code Applied
Coupon Code Redeemed -
Coupon Redemption Limited Reached -
Coupon Code Expired -
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article