SMS Campaign Performance Insights

SMS Campaign Overview

Maximizing the impact of every SMS message in your campaigns is essential, just like managing email campaigns. To maintain full visibility over your message performance, regularly review the analytics and message limits. These features are accessible under the Phone Numbers section in the system’s settings.

SMS Campaign Insights

Monitor and analyze the effectiveness of your text campaigns with detailed insights.

Key Metrics

There are currently four key performance indicators available: Sent, Delivered, Undelivered, and Error Rate. Each metric provides both the total number of messages and the percentage relative to the overall number of messages sent or attempted.

Applying Filters

Refine the displayed data by adjusting the date range or applying specific filters. The filter options allow you to narrow down messages by Campaign, Workflow, or Bulk Request.

Once the source is selected, choose the appropriate option for that particular Campaign, Workflow, or Bulk Request. After selecting both the source and the source name, click the Apply button to apply the filter.

For detailed reports, click on any status to see information such as recipient details, message status, and activity date. You can quickly access the conversation page by clicking on the blue icon.

Tracking Message Limits

Monitor your total sent messages to ensure you stay within your daily limits by navigating to the Advanced Settings tab and reviewing the Messaging Limit section.

This count includes both manual and automated messages, and it resets with each cycle, ensuring accuracy in your SMS campaign management. Staying within limits helps you control and optimize your campaigns more effectively moving forward.