Lost Reason Analysis for Opportunity Widgets

Modified on Mon, 2 Sep at 3:05 PM

The Lost Reason analysis feature within Opportunity Widgets enables you to assess missed sales opportunities in one centralized location. This filter enhances your analysis by providing additional options for a more granular breakdown. This guide delves into the functionalities of these features and how you can utilize them to optimize your sales strategies.

Understanding the Process


Adding a New Widget

  1. Navigate to your Dashboard.

  2. Switch to Edit Mode.

  3. Add a Widget.

  4. Select "Lost Opportunities By Reason" from the Opportunities options.

Add Widget

Applying a Specific Lost Reason Filter

1. Set the Status to Lost: Configure the filter condition by setting the Status to IS Lost.

 Set Status

2. Apply a Filter for a Specific Lost Reason: Add a filter to target a specific Lost Reason.

 Apply Filter

Incorporating the Lost Reason Column in a Table Widget

  1. Generate a Table Chart: Create a table chart focusing on opportunities.

  2. Configure Columns: In the Widget settings, select the columns you wish to include.

  3. Choose Lost Reason: Ensure the "Lost Reason" column is part of your selection.

Select Columns


Once you've configured the columns, save your widget to finalize the setup.


Maximizing the Benefits

By leveraging these features, you can gain critical insights into the reasons behind lost opportunities, which can help you:

  • Enhance Follow-Up Efforts: Tailor your re-engagement strategies based on specific loss reasons to improve success rates.

  • Improve Problem-Solving: Accurately identify and address the root causes of lost opportunities to refine your sales approach.

  • Optimize Resource Allocation: Focus your resources on areas that contribute most to lost opportunities, driving better strategic growth.

Common Questions


Q: How can I activate the Lost Reason option in the Group and View by settings?
A: Make sure the Status is set to IS Lost in your conditions. This step is crucial for enabling the Lost Reason option.

Q: Is it possible to filter lost opportunities by multiple reasons?
A: Yes, you can apply multiple filters to examine different Lost Reasons, offering a comprehensive analysis.

Q: How can the insights from the Lost Opportunities by Reason widget enhance my sales strategy?
A: Utilize the detailed data to understand common loss factors and customize your follow-up and problem-solving strategies.

Q: Can the data from the table widget, including the Lost Reason column, be exported?
A: Yes, you can export this data for further analysis or reporting.


Troubleshooting Tips


1. Lost Reason Filter Not Visible:
Ensure that the Status is set to IS Lost. Without this condition, the Lost Reason filter will not appear.


2. Incorrect Widget Data:
Review your filters and conditions to ensure they are correctly configured.


3. Widget Not Saving:
Check that all required fields and selections are filled out. Missing information can prevent the widget from being saved.


4. Data Mismatches:
Refresh your dashboard and confirm that your CRM data is synchronized. Data sync issues can sometimes lead to discrepancies.



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