Email Event Triggers

Email Event triggers activate automatically in response to specific email-related actions, such as an email being opened, clicked, or otherwise interacted with, either throughout the entire system or within a designated workflow. These triggers notify businesses when customers engage with their emails, allowing them to enhance their email marketing strategies and boost customer engagement.

To successfully publish workflows, both a trigger and an action must be defined. Without setting up both, the workflow can only be saved and not published.

Event Filters

When configuring an Email Event trigger, the Event filter allows users to specify which type of email interaction will trigger the event. Options include:

• Email was Bounced

• Email was Clicked

• Email was Reported as Spam (the contact flagged the email as spam)

• Email was Opened

• Contact Unsubscribed (Do Not Disturb or DND)

This filter is useful for managing workflows by either moving contacts into more targeted workflows based on their email behavior or removing them from all workflows if they bounce, spam, or unsubscribe, which helps protect your email sender reputation.

Workflow Filters

The In Workflow filter provides the ability to select and search for a specific workflow when setting up a trigger. By using the dropdown menu or search bar, users can quickly identify and choose the workflow relevant to their needs. This feature aids businesses in refining their processes by automating tasks based on particular events within selected workflows.