Contact Engagement Score Activation

The Contact Engagement Score assigns a numerical value reflecting the interaction level of a contact with your business. A higher score indicates strong engagement and responsiveness to your campaigns, while a lower score suggests less activity. The Contact Engagement Score Trigger allows you to segment your contacts based on this score, enabling targeted marketing efforts toward those who need it most. This trigger in the contact management section initiates your workflow whenever a contact's engagement score changes.

By applying specific filters, you can configure the trigger to activate on precise score values. The available parameters include:

• Equal to a score: Adds contacts whose score either reaches or drops to the specified number.

• Not equal to a score: Includes contacts whose score either surpasses or falls below the designated number.

• Greater than a score: Incorporates contacts with a score higher than the given number.

• Greater than or equal to a score: Adds contacts whose score matches or exceeds the specified number.

• Less than a score: Captures contacts whose score is below the indicated number.

• Less than or equal to a score: Encompasses contacts whose score is at or below the given number.

• Is empty: Triggers when the score is not assigned.

• Is not empty: Triggers when the score is assigned. 

We'll concentrate on the first six options, as these require you to set a base number for the trigger. Remember, the lowest possible score is 0. 

With these settings, you can design workflows to reward your most dedicated customers, re-engage those who may be drifting, and manage your contact lists effectively. We hope this guide helps you accomplish your specific goals!