Streamline Engagement on Facebook & Instagram

Boosting Sales Through Automated Social Media Engagement

Engaging with customers on social media is a powerful way to drive sales, especially when the interaction happens organically. However, constantly monitoring and responding to comments on Facebook and Instagram can be time-consuming. That's where automation comes in.

With automation, you can ensure you never miss an opportunity to engage with potential customers. Before diving in, make sure your Facebook account is connected and your Instagram icon is highlighted, indicating integration. If you need assistance with these setups, refer to our guides for step-by-step instructions.

To get started, use the “Comment(s) On A Post” trigger, which is available for both Facebook and Instagram.

Begin by selecting the appropriate page and choosing the type of post you'd like to track. You can choose between tracking all published posts or specify a custom post using the Meta URL or ID.

Next, pick the specific post you want to monitor. You can click the hyperlink to view the post directly on Facebook or Instagram. After selecting the post, click "Add filters" to narrow down the types of comments you want to target.

You have two filtering options: "Contains Phrase" and "Exact Match." The "Contains Phrase" filter will trigger the automation if the comment includes the specified phrase anywhere in the message. The "Exact Match" filter will only trigger if the comment text exactly matches what you've entered.

You can also opt to track only the first comment on a post by enabling the "Track First Level Comment Only" toggle, ensuring that the automation is triggered only by the initial comment and not by any responses.

When someone interacts with your page for the first time, their first and last name will be saved as a contact, allowing you to continue the conversation using various actions from the Communications category.

One of the key actions available is the Interactive Messenger, which lets you send a Messenger message to anyone who has interacted with your Facebook or Instagram page within the last 24 hours.

Start by selecting the Reply Type. You can choose “Reply to comment via DM” to respond to comments on a post or “Reply to DM” to respond to direct messages. If you plan to continue the conversation within the workflow, any subsequent messages after the first "Reply to comment via DM" will be handled as a "Reply to DM."

Once you've selected the Reply Type, it's time to craft your message. You can either compose a new message or select one from your existing templates. You also have the option to attach files by selecting an attachment from your drive or entering a URL.

Adding buttons to your messages can further enhance engagement. You can set up buttons that direct the recipient to your website, schedule an appointment, provide a phone number for calls, or trigger another action within the workflow. The button labels will appear as options for the customer, and the wait step allows the system to pause for a customer response before proceeding with the default action.

After adding a button, you'll see separate branches for each button and a Default branch, allowing you to define the next steps.

? Note: If you use the "Call Number" button, no further actions can be added under it; the contact will be routed to the Default branch.

Another useful action for maintaining engagement is “Respond on comment,” which allows you to reply directly to comments on a post. You can program multiple responses, and the system will randomly select one to use. There's also an option to like the comment as part of the automation.

Finally, you can send a direct Messenger or Instagram DM, but keep in mind that this action must occur within 24 hours of the initial interaction to be effective.

In this section, you can choose from your templates or create a custom message. Attach any necessary files by uploading them from your drive or by adding their URLs.

Now that you understand how to automate responses on Facebook and Instagram, you're equipped to enhance customer engagement, boost brand visibility, and ultimately, increase sales!